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RightMedia manages your Performance Max or Standard Shopping Campaigns to promote your online products, boost traffic, and get qualified leads.
You don’t have any better option than Google Shopping Ads if you sell products online. They drive 85% of all clicks on product-related searches. 76.4% of all retail search ad spend is derived through Google Shopping Ads.
These stats are appealing but wait…
More than 90% of brands fail to get results because they don’t know how to manage their campaigns properly.
The problem is not with products or ads. The problem is with how they set and manage their campaign.
If you are facing the same issue or simply want to start a Google Shopping Campaign to promote your products for the first time, you are at the right place.
Whether you want to run a Performace Max Campaign or Standard Shopping Campaign, we do it the right way.
Are your products worthy of getting sales?
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Let rightmedia promote them via Google Shopping Ads
We have helped more than 35 brands get 10x sales through Google Shopping Ads
Rightmedia has 10+ years of industry experience.
Read what our past customers saying about Rightmedia;
[Testimonials + results screenshots)
Brands choose Rightmedia over 100s other Google Shopping Ads agencies.
Here are 4 reasons why;
We focus on getting better-qualified leads.
- We DON’T focus on vanity metrics. Real results. We input your product data the right way. We target the right audience. You get the clicks from the most interested buyers, it eventually increases sales chances.
We develop a winning bidding strategy using Google smart bidding.
- No random ad spend. No budget waste. Rightmedia expert develops a bidding strategy and bid based on the likelihood of resulting in a click or conversion for a product. We know how to optimally use the right tools to get maximum output.
We know how to leverage your Google Merchant Centre.
- Google shopping ad campaign depends on your merchant center. We analyze the data to ensure the accuracy and relevance of the campaign with your products. We identify the loopholes to optimize the performance of ads.
We keep you updated and provide VIP support.
- You and your products are our top priority. We keep you updated throughout the campaign. You will get regular updates and reports. At any given moment, our expert will be at your disposal to answer your queries and resolve issues.
This means that you will get;
- Increased product visibility
- Improved click-through rates (CTR)
- Higher conversion rates
- Reduced ad spend
Rightmedia is the go-to Google shopping ads management agency for e-commerce business owners like you.
Ready to increase your sales like never before?
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Let us run your Google Shopping Ad
Rightmedia Manages 5 Prominent Formats of Ads to Promote your Products
We run a wide range of ads but these 5 formats are enough no matter what kind of business you have;
Shopping Ads
We manage standard shopping ad campaigns via product listings directly on the Search results pages and the Shopping tab. These ads feature product image, title, price, and merchant name. Shopping ads are ideal for driving traffic and sales for a wide range of products.
Local Inventory Ads (LIA)
Rightmedia promotes in-store availability alongside Shopping Ads. These ads are perfect for businesses like brick-and-mortar stores with click-and-collect or in-store pickup options. LIA is for you if you want to promote locally-demanded products like furniture, electronics, or sporting goods.
Display Ads
Rightmedia runs and manages visually appealing banner ads that reach relevant audiences across Google Display Network websites. Display ads are effective for brand awareness and retargeting website visitors. This ad format is for you if you want to showcase a broader product range or seasonal promotions.
Text Ads
We manage concise text-based ads triggered by relevant keywords on Search results pages. These ads are great for driving targeted traffic to specific product pages or promotions. Text ads can complement Shopping Ads for a comprehensive campaign.
YouTube Ads
Rightmedia runs video ads that reach viewers on YouTube. These ads are perfect for demonstrating product features, and tutorials, or building brand awareness. If your products are visually appealing like clothing, gadgets, or cosmetics, these ads are the best fit for you.
The selection of the right format is important for a successful campaign.
Rightmedia selects the best format for you to get maximum output.
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Let’s get started
Here is what we need before taking over your Google Shopping Ads campaign
Before running and managing your Google Shopping Ads campaign, Rightmedia would need the following information to ensure success:
- Your Merchant Center and Google Ads Accounts:\
- Give us details about your verified Google Merchant Center account containing your accurate product data feed. This feed includes details like product titles, descriptions, images, prices, and unique identifiers (GTINs, MPNs, etc.).
- We will also need your Google Ads account linked to your Merchant Center. This allows us to create and manage your Shopping Ads campaigns.
- Campaign Goals and Budget:
- Your business goals: This is the second most important information we need from you. What do you aim to achieve with your Shopping Ads campaign? Increase sales, brand awareness, website traffic, or a combination?
- Target audience: Who are you trying to reach with your ads? It will help us understand your ideal customer demographics and interests which are crucial for effective targeting.
- Campaign budget: How much are you willing to spend on your Shopping Ads campaign per day or overall?
- Product Information:
- Product category: Knowing your product categories helps with proper campaign structure and bidding strategies.
- Profit margins: Understanding your profit margins allows us to set competitive bids that ensure profitability.
- Performance history (if available): Any past performance data from existing Shopping Ads campaigns can provide valuable insights for optimization.
Rightmedia believes in clear communication and transparent collaboration. When you provide us with the full details, the chances of campaign success increase.
Have something specific to discuss?
Frequently Asked Questions
Do I need a Google Merchant Center account to run Shopping Ads?
Yes. Google Shopping Ads rely on your product data feed to showcase your listings with details like titles, descriptions, and images. To provide this information and ensure your products appear in Shopping Ads results, you'll need a verified Google Merchant Center account.
How often will you optimize my Shopping Ads campaigns?
Usually, Rightmedia optimizes your campaign weekly. This allows us to analyze fresh data and make adjustments based on performance. But for campaigns with significant daily budgets or rapid performance changes, we might optimize more frequently. You may expect daily adjustments in highly competitive markets or during seasonal promotions. The pace can also be adjusted based on your preferences. We can discuss your comfort level with optimization frequency and tailor a schedule that works best for you.
Will you provide me with regular reports on campaign performance?
Yes, absolutely! We believe transparency is key. You'll receive regular reports detailing key metrics like clicks, conversions, and cost, giving you a clear picture of your campaign performance and return on ad spend (ROAS).
How do you handle negative keywords to avoid irrelevant clicks?
We use strategic negative keywords to act like a shield. We'll add terms irrelevant to your products (e.g., "free", "DIY") to block your ads from showing for those searches, saving your budget for clicks from potential buyers.
How long does it take to see results from Shopping Ads?
While results can vary, you can expect to see initial traction within a few weeks with proper optimization. It takes time for Google to learn and refine your targeting, so patience is key. We'll closely monitor performance to accelerate positive results.
