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DID YOU KNOW?
6th
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LEADING SOCIAL MEDIA PLATEFORM
INSTAGRAM ADS
Wait...
If Instagram is at number 6…why shouldn’t I invest in the top 1 (Facebook) or 2nd (WhatsApp)?
rightmedia hear you whispering…
But before you double-question your decision to invest in Instagram ads or marketing…here is something you SHOULD know…
Instagram has daily 1.5 billion active users. 90% of them follow at least one business on Instagram. 70% of Instagram users make their next purchase after they see an ad on Instagram.
So Instagram is the number 1 place for advertising and marketing if;
- Your business demands strong visual content
- Your target audience is 80% (or more) young (18-30 y/o)
Does your business qualify for this criteria? Yes?
Instagram ads are the best bet for your business.
And you are in the right place.
No more STRUGGLE to attract YOUNG customers with WRONG TARGETING.
rightmedia provides the best Instagram advertising services that your business deserves.
We know what’s needed to outperform your competitors and;
- Bring 3x more consistent sales
- Get High ROI and build brand authority
How?
Implementing the right strategies and systems that 90% of Instagram marketing agencies don’t focus on.
Want to know more? We have more for you. Keep reading.
Three reasons you should choose rightmedia for your Instagram advertising
Instagram is a UNIQUE social media platform. It works differently than Facebook, WhatsApp, and TikTok….and rightmedia knows this fact.
We know the right strategies and how to use advanced Instagram ad-running features to push your ad to the MOST relevant potential customers.
It has two benefits for you;
- The bounce rate decreases up to 70%
- You build your brand/business in front of the RIGHT audience.
Here are three reasons that make it a no-brainer for you to choose rightmedia for your Instagram advertising;
We know shopping behaviors and the right audience
We know how to track the shopping behavior of Youth on Instagram and what triggers them to purchase. Based on your business USP (Unique Selling Point) we set definite demographics, and audience personas to target highly relevant customers.
Results? You get 3x more sales and 9x ROI.
We run targeted campaigns based on KPIs
No more random Instagram ad placement. We measure the right KPIs and then strategize our campaign to target the right audience. It saves you money and time.
You get maximum output.
We employ a customized approach for your business
rightmedia believes that every business needs a customized and unique approach to running Instagram ads. We know that there is no one-size-fits-all solution. Your business is unique…the ad placement and targeting should also be unique.
BENEFITS YOU'LL GET
BY CHOOSING RIGHTMEDIA
Instagram ads
Frustrated over no sales? Or tired of running random Instagram ads? Or your business needs a boost now?
Worry not! rightmedia puts your business on the right track through targeted, strategic, and customized ads.
Here are some benefits you’ll get after choosing us for an Instagram advertisement.
- High brand visibility and awareness…that too among your potential customers.
- High ROAS (return on ad spend)...more sales/conversions and better leads but low ad cost.
- Better targeting based on demographics, interests, and behaviours
BUT WAIT!
That’s what every other Instagram ads agency promises…what does rightmedia promise? We hear you whispering again. We DON’T run your Instagram ads to fulfill your marketing quota. We focus on your OBJECTIVES and GOALS and fulfill your EXPECTATION realistically. Extra perks? (that 90% of agencies never talk about)
You’ll get;
- Regular (weekly or monthly) reports about what’s working and what is not.
- A/B testing KPIs and then updated strategy based on those indicators.
- Transparent reports on budget allocations, and future expenditures.
- Simple and easy-to-understand ROIs documentation.
We don’t gatekeep anything. 100% value is what we deliver.
Still scratching your head…
wondering whether you should choose rightmedia or not?
Don’t believe us. Believe in what others have to say about us.
(testimonial or review/success story)
Who do we serve and
what types of Instagram ads do we run
Best businesses that can leverage Instagram Ads
DISCLAMIER;
Instagram advertising is not the right fit for every business. It is exclusive to some businesses
Businesses that can best leverage Instagram advertising are;
Fashion and beauty, food, travel, home decor and remodeling, kitchen and gardening, DIY and crafts creation, events management, development and construction, tech and digital products. The other criteria that we use to measure the right fit are;
The other criteria that we use to measure the right fit are;
- Your business has a strong visual content appeal and it can be showcased through visual ads.
- Your business’ target audience or potential clientele is 80% young generation.
We would love to work with you if your business falls into any of these categories.
TRADITIONAL ADS FORMATS
THIS AD FORMAT INCLUDES THESE TYPES OF ADS
The rightmedia process behind Instagram ads campaigns
Meeting/discussion with rightmedia Instagram ads pro
After you approach us we will discuss your business USP and target audience based on their;
- Demographics and Location
- Interests and shopping behavior
We may ask you;
- Any of your past experiences with Instagram ads?
- How much budget you are willing to invest?
- Do you have ad creative ready, or need us to create an ad?
We will create your campaign
You are almost done. Now it’s our turn to set, place, and run your ad the right way.
KPIs tracking and reports
After ad placement, the most crucial step is KPIs tracking. We know how to measure them the right way. You will get all the reports and updates.
A/B testing and refining strategies
Based on KPIs we will perform A/B testing with ads to know better what’s working and what's not. Then we will refine our strategy accordingly.
Final reports and ad closing
Once you obtain all your goals and objectives from the ad, we will provide you final reports and then we will close the ad.
Types of Instagram ads rightmedia runs and manages
There are two categories that we run and manage ads for. Read the details below, and decide what type is the right fit for you.
Format-based ads
Image and photo ads
We run image and photo ads that appealingly showcase your business. Best if you have high-quality images.
Carousel ads
Do you have more than one image to showcase? Or want to include a video clip in the ad? rightmedia got you. We run carousel Instagram ads.
Collection ads
Collection ads are mostly used when you have a product catalog to display in an ad. It's like a collage of several products in one image. We know how to run and manage the Instagram collection ads the right way.
Video ads
Videos are best to attract your potential customers and that is why rightmedia offers Instagram video ads to push your business to the next levels.
Shopping ads
This is Instagram’s unique and recent feature, where your customer can directly purchase your product just by clicking on the ad. The ad will take them to the shopping page. This ad format is the best choice if you have your products ready to purchase.
Section-based ads
Explore ads
This is Instagram’s recent feature. You can display your ad in the “explore” section of Instagram, and it will show up to your relevant and targeted audience.
Stories ads
Who does not know the “story” feature of the Instagram application? The ad will be displayed in people’s stories and will disappear in 24 hours.
Reel ads
30-second reels are the best option if you want to show something quickly and grab attention. We run Instagram reel ads to grab your customer’s attention.
Feed ads
Feed ads are simply the ads that you see in your Instagram feed. It is a well-known and the most popular type of ad. We run feed ads to bring conversions and sales.
Why does ad format matter? You ask.
Ad success 100% depends on the type of ad you select. rightmedia knows how to choose the best ad type for your business.
Frequently Asked Questions
How much do Instagram ads cost?
The cost 100% depends on the total budget, duration, and objectives you've set for your ad or campaign. It varies from business to business. It also depends on what type or format of ads you want to run To give you an idea, the average cost is $0.20 to $0.80 CPC.
How can rightmedia Instagram advertising help my business?
Instagram is the number 1 app if you want to showcase your business through visuals or videos. It has massive potential. There are 130 million people active every single day, 90& of them follow some kind of business on Instagram. If Instagram advertising is done the right way for your business it can bring sales and conversions.
What insight I will get about my Instagram ad campaign from rightmedia?
You will get transparent reports regularly on; Ad reach to your target audience Clicks, engagement, and all other such trackings Budget allocation and costs We keep everything 100% clear, so you get peace of mind.
Can rightmedia guarantee results for Instagram ads?
No one can guarantee you results. 100% conversions are not possible. But one thing we guarantee is that if you choose us to run and manage your Instagram ad, you’ll get 3x ROI.
What will you require from me to run my Instagram ads?
I will need access to your Instagram business and ads manager. This will be done on the onboarding call. If you don’t have a business manager, we can set this up for you. There will be a small additional charge for this.